As part of RYOBI’s Spring Garden campaign we took two key billboards in high traffic locations and brought them to life with a special build.
We ‘built a backyard’ on the billboard to showcase RYOBI’s 36V Lawnmower, the hero of the campaign. Fake grass was attached and an actual RYOBI Lawnmower was bolted onto the site (motor removed) with die cut logo and positioning screwed to site. It provided strong impact and conversation feeding into the other channels that were doing the heavy lifting. The video and special build was shared across RYOBI’s Social channels creating excitement and buzz with their audience.
Watch the video below for how we did it!